How to Write Case Studies That Sell

Discover How You Can Add
$75,000 or More a Year to Your Income...

...Writing Testimonial Case Studies That Sell.

Gain the Writing Skills and Master the Interviewing Tactics You Need to Create Powerful Narrative Customer Stories
That Turn Your Client's Marketing Strategy on its Head Overnight!

From: David Leland
One Straight Line
Monday 09:15am

Dear Fellow Writer,

I admit it. I was a wage slave to corporate America.

Some people really go for that old eight-to-five. They love the feeling of security they get from having a "real job"… and I was one of those poor, disillusioned slobs. I put everything I had into making that company successful.

Until they handed me the pink slip and I awoke from that sickening "The Company Will Take Care of Me" trance.

I swore I'd never put myself in that position again.

Maybe you know someone who's been in the same boat. Maybe you've been there yourself.

And it dosen't have to be that way anymore. You can create a phenomenal life and exceptional writing niche for yourself right now, and all you have to do is learn a simple writing technique... a technique for which companies pay handsomely.

A Writing Niche That Changed My Life

Consider this: I get up in the morning, grab a cup of coffee, and have a soak in the hot tub with my wife while I watch the sun come up, feeling grateful for every last second of it. I make my way into my office around 7:30 or 8:00 in the morning… check email… catch up on the day's news…

...And then I make a phone call or two, chat with interesting people, look over my notes, spend an hour or two writing, and BANG just like that...

...I make $1500 to $2500.

Beats the heck out of that old corporate job. And it all started for me the day I discovered the power of

Writing Case Studies That Sell

David,

This is the first and only case study program that I've found on the market. And after going through your comprehensive 9-step process and learning about your Rule of Three, I couldn't imagine trying to write case studies any other way.

I'm so empowered by your program, in fact, that I'm focusing exclusively on writing case studies that sell. It's a lucrative field. But even better, I get to talk to real people and tell their stories in compelling ways. Compelling ways that can literally transform people's lives.

Thanks for a great program. I'm excited to get started. I'll let you know how it goes.

Sincerely,

April Morelock, Copywriter

I'm going to pass on a little nugget to you. Be my guest to let your clients in on this little secret. Most businesses try to attract customers by what amounts to little more than chest beating. Even most of the case studies I read miss the emotional highlights of how a person's life or business has improved because of a particular product.

But smart companies... the ones that consistently grow and generate revenue... play a tiny role, and, instead, get their customers to do the chest beating for them. These business know a well-kept secret. I'll share it with you now:

There's nothing so powerful as having someone else
talk about how great your product is!

Your Secret Weapon

Case studies are the secret weapon in every successful business' marketing arsenal. I cut my teeth writing stories for daily and weekly newspapers. Even though I slaved to meet deadlines, I never made a fraction of what I make now as a writer of case studies.

And once you get good at writing case studies that sell, you can apply your skills along with your own experiences to get into the ultra-profitable long-form case studies market. I had lunch yesterday to talk projects with a director of a well-known high-tech company in Silicon Valley that regularly pays $12,000 for long-form technical case studies!

Wouldn't you like to get in on some of that action? You can -- once you know the secrets of writing case studies that sell.

Believe me. You're not going to find information like this in a writer's market guide, journalism course, or even from a four-year marketing communications degree program! You should, but you won't.

The fact is, it's amazingly easy to make a great living helping businesses promote their products and services through the power of case studies -- IF you know the tricks of the trade that I'm ready to teach you.

What do I like about this book? Three things, actually: it's clear, it's authoritative, and it's mercifully brief. David knows case studies, and teaches them with admirable accuracy and an economy of words.

Bob Bly
"America's Top Copywriter"
Author, The Copywriters Handbook
http://www.bly.com/

Make $75,000 a Year and More
Writing Case Studies That Sell

In my new self-study course How to Write Case Studies That Sell, I share my proven techniques for launching a fun and lucrative case study writing business!

Including:

How to develop a powerful creative brief. This step ensures to your client that the case study project will be a quantifiable marketing success.
Exactly what a case study is -- and what it isn't.
The unbeatable 9-step process for driving every successful case study project.
The proven case study template that gets you started -- fast!
The secret to injecting life and emotion into the case study -- while making sure you cover every important selling point your clients want to see.
The infallible process that guarantees you'll deliver what your clients want every time.
The interview techniques I learned from working as a reporter in Carmel, California, with the world's toughest interview subject: Clint Eastwood.
The insider scoop on how to write captivating headlines that keep readers reading.
The powerful process for writing lead paragraphs that draw readers into your story.
My Rule of Three that guides your pacing and rhythm, and that makes writer's block impossible.

If you're already a successful freelancer, then adding case study writing to your portfolio can easily generate an extra $50,000 to $75,000 a year. And if you're prepared to move into the exciting field of writing case studies that sell, you can double that. With ease.

15 years of case study writing expertise -- yours literally overnight!

The course information was great... In fact, it was so easy and step-by-step, I finished the whole course in a matter of hours. Thanks a bunch -- great course!!

Cherilyn Lester
Copywriter
http://www.OnlineCaseStudies.com/

Try it for 90 days -- risk-FREE!

Included in How to Write Case Studies That Sell is the 9-lesson workbook, covering:

A complete, proven case study template.
The creative brief process -- your infallible guide and client contract.
Writing captivating headlines and subheads.
Creating compelling lead paragraphs that pull your reader into the story.
Outlining the story of the customer's challenge.
The "Tell'em what you've told'em" technique.
Formulating questions for the key interview process.
Leveraging case studies for other marketing campaigns.
A list of writing references that will help you hone your skills.

You also get a unique audio program: A Critique of 12 Real-World Case Studies, in which I walk you through 12 case studies pulled at random from various industries. You'll get to see what companies are attempting to do with case studies, and I'll give you the inside scoop on how you can learn from their mistakes.

Your cost is only $67 for the comprehensive 9-lesson workbook and case study critique audio program. A single case study client will pay for your investment 20 times over.

Remember, unlike many people out there selling programs or boot camps, I write case studies that sell every day. My specialty is writing for startups and small businesses – organizations that need the kind of attention generated by customers who have had success using their products and services.

Click the button below to gain immediate access to this profitable copywriting niche. Then use it risk-free for a full 3months.

If you are not 100% delighted with the How to Write Case Studies That Sell package, just return it to us within 90 days for a prompt and complete refund. You have nothing to lose, and a profitable writing niche to gain.

Sincerely,

David Leland, Principal
One Straight Line

p.s. I'm so convinced that How to Write Case Studies That Sell will kick-start you into new and more profitable revenue streams for your writing business that for a limited time only...

... I'll include another bonus audio program: Getting Started with Video Case Studies, and it's absolutely free just for trying out my How to Write Case Studies That Sell program for 90 days.

In Getting Started with Video Case Studies, you'll learn:

How to leverage your knowledge of written case studies into the exciting world of video case study scripting and directing.
The key differences between written case studies and the video format.
Effective ways to get into the video case study market.
How to tell your story in the most effective way for the video format.
How to think in three dimensions -- matching scripts to imagery and video shots.
The big mistake made by novice video script writers, and how to avoid it.
A working process for laying out a video script.
A big-picture view of the video process.

When you get your copy of How to Write Case Studies That Sell, go through the lessons... study the 12 critiques of real-world case studies... and put the lessons work for you.

Then, if you are not 100% delighted with How to Write Case Studies That Sell, simply let us know within 90 days and we'll refund every penny, no questions asked. And as our gift to you, keep your copy of Getting Started with Video Case Studies just for giving How to Write Case Studies That Sell a try.

To get your copy today, click the button below now:

p.p.s. After much pestering, my business partner Michael Knowles has convinced me to offer a deluxe opportunity for you. I don't do coaching sessions very often, but for a limited time I'm going to offer a 1-hour session to help you on any case study writing project you're working on right now.

Ask me any question about writing case studies that sell... I'll help you tweak that headline, show you how to wrangle a great lead out of that messy interview, or help you prepare for an interview with an especially tough subject. Anything goes in that one hour.

And I can't believe I'm saying this: You get an hour of my time for only $97 when you buy How to Write Case Studies That Sell. That's less than half of what I make in a normal consulting hour.

To sweeten the pot, I'll include a case study sales letter template you can use to generate leads for your new case study writing business. And because Michael is such an expert arm-twister, he's convinced me to throw in a sales script we'll modify together expressly designed to help you sell the fact that your case study writing will generate more business for your prospects. Period.

So. If you really want to get a jump on the burgeoning case study market... if you really want to take your case study skills to the next level... click the Deluxe Order button below and I will personally reline your case study copywriting brakes.